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The Personal MBA by Rory Sutherland

Link: The Personal MBA

Value Creation

The key to value creation is to link a repeatable process that combines

  1. Value Creation - actually discovering and building something that people want
  2. Marketing - driving attention to it
  3. Sales - convert interest into paying customers
  4. Value Delivery - ensure customers are satisfied with what you promised
  5. Finance - sustain the process throug profit

with the needs of the market which can fall into one of the following human drives

  1. The Drive to Acquire
  2. The Drive to Bond
  3. The Drive to Learn
  4. The Drive to Defend
  5. The Drive to Feel